Our industry expertise
for consumer goods and Retail
Consumer goods and retail companies face a number of unprecedented challenges. First, consumers are becoming increasingly demanding and at the same time less predictable. Second, intensifying competition is raging on the retail side with ongoing concentration tendencies. Third, manufacturers are confronted with demands for lower prices and better sales support. At the same time, they have to be present on all channels with suitable products at optimized prices. Nevertheless, companies can emerge successfully from this difficult situation. EbelHofer Consultants offers these companies solutions that address both the market and the customer side.
Retail and consumer goods companies are challenged by two factors in particular: the strong consolidation in the retail sector and the transparency of online retailing. EbelHofer Consultants has the necessary competence to identify growth and profit potentials in times of digital transformation and short product life cycles. For this purpose, our consultants ensure efficient implementations in close dialog with the customer. In this way, solutions are developed together - especially in the following areas:
- Market, competition & threat analyses
- Development of competitive strategies (e.g., defense strategies against digital competitors)
- Development of multidimensional growth strategies
- Definition of price & revenue models
With increasing customer demands and hybrid consumer behavior, many companies find it increasingly difficult to keep track of their clients' needs. Based on complex data analysis and extensive market research, EbelHofer Consultants helps clients develop a better understanding of the value drivers behind their products and brands. The core of our work is focused on the following topics:
- Big Data analyses to gain valuable "customer insights"
- Data and value-based customer segmentation
- Optimization of "Customer Touch Points & Customer Journey"
The core competencies at EbelHofer Consultants include the development of a powerful and convincing portfolio and the design of an intelligent pricing structure. We help companies to become the number one choice for appealing customer groups in their segment and to achieve ambitious growth targets with the following services:
- Definition of strategic positioning
- Value-based and revenue-optimized portfolio pricing models
- International price differentiation
- Channel-specific price differentiation
- Dynamic pricing over time
- Development of internal brand strategies
- Revision of dealer selling prices, conditions and bonuses
In historically grown sales organizations, large sales and profit potentials are often not utilized. Inefficient processes and misallocated resources are often to blame. EbelHofer Consultants addresses the problem on the basis of many years of sales and consulting experience. We provide our clients with effective tools and proven concepts to unlock this potential in the long term. We always work in teams made up of clients and consultants. In this way, we develop customized solutions for the following topics:
- Transformation of the sales organization (key account management, e-commerce, multi-channel)
- Optimization of sales region planning
- Optimization of operational sales activities
- Design and implementation of effective sales remuneration systems
- Conception of execution-oriented sales controlling systems
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half" - said Henry Ford. He had recognized that the use of marketing budgets often generates little ROI. Even today there is a lack of transparency in many companies and also a lack of understanding with regard to the success or failure of marketing campaigns. With EbelHofer Consultants, however, companies realize effective promotions based on careful planning and efficient implementations:
- Analysis of cross- & upselling potentials
- Optimization of the ROI of promotions
- Systems for measuring the success of promotions
